Attitude 110: Bloom

  • It is with enormous enthusiasm and a sense of privilege that I embrace this project, now joining the team at Attitude. A New Year, a New Life – I declared, and that’s just what I did!
    In this my first edition, Bloom fits the moment perfectly. Like an urgent rediscovery of a hidden dream, in a secret garden... Filled with flowers ready to bloom, sensations and smells to be unveiled. (Lúcia Rumor)
  • A theme that instantly and instinctively evokes a flowering of feelings and images, associated with the telling of new stories, dynamics and directions. In this edition we have explored various facets of what it might mean to “bloom” – through discoveries and trajectories, through space and time. In the world of Art, re-inventing what already exists is no easy feat, but it’s essential in order to awaken new perspectives, emotions, exoticism, creativity and a touch of futurism. After all, where are we heading?

  • Bloom as a return to the earth, as a ‘Rebirth’ of a ‘New Art’. A look at what drives us, in a culmination of ideas, a need to take stock of the past so that we can discern the future in this uncertain world.
  • Here, as usual, this theme is explored as talent, either through the need to connect with our inner selves, by feeling Nature – as Layla Robinson confides, who sees her own form of expression and celebration in the flowers she picks – or in the light that emanates from the Atlas Mountains, in the Ourika valley... An epic of unmissable places where we could happily lose ourselves!

  • Step into our garden, with attitude, to rediscover yourself. This is my suggestion. Allow yourself to be carried away by this early Spring and stroll with us through this wealth of shared stories and memories. Among flowers and prints, curated to usher in freshness, here’s the mood for leafing through the following pages, like someone looking for that postcard to recall at a later point in time.



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