• Rolex & Cinema

journal

 
13 / 03 / 2024
Rolex's enduring bond with the world of cinema spans many decades. The brand's timepieces have graced the wrists of iconic characters in many films, including numerous Oscar®-winning masterpieces.  
 
In 2017, Rolex solidified its alliance with the Academy of Motion Picture Arts and Sciences, assuming the role of Exclusive Watch of the Academy, Proud Sponsor of the Oscars®, and Exclusive Sponsor of the Governors Awards. This strategic partnership allows the brand to champion excellence, perpetuate knowledge, preserve art, and expose new talent. The Academy's mission aligns perfectly with Rolex's values to celebrate all facets of the film industry, safeguard its heritage for future generations, and inspire and unite global audiences through its love for cinema.

As part of this collaboration, Rolex has also taken over the Greenroom at the Dolby Theatre, a vibrant space where nominees and presenters often gather before and after the Oscars. This immersive experience, crafted by Rolex with original decor each year, always reflects a pre-defined theme. In 2024, the brand celebrated the plant world, evoking a sense of lightness and delicacy, drawing inspiration from the image of fans. The concept seamlessly integrates essential elements of nature - organic structures and chlorophyll - to create a harmonious, colourful universe. Using sustainable materials - fibres, ceramics, glass - underscores Rolex's commitment to excellent craftsmanship. 
  • Rolex & Cinema
  • Rolex & Cinema
  • Rolex & Cinema
  • Rolex & Cinema
  • Rolex & Cinema
For more informations, visit Rolex website.  
close

Subscreva a nossa Newsletter, para estar a par de todas as novidades da nossa edição impressa e digital.