• Herringbone

    Cape Town, South Africa

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Photography: Inge Prins | Portrait Sarah Craig: Minke Beukes 
11 / 11 / 2026
Text: Teresa Mata
At Herringbone, it all begins with the materials and the hands that transform them. The South African brand has built its identity around three inseparable elements (design, craftsmanship and raw materials), based on the belief that it is in the convergence of an inspiring design, refined craftsmanship and materials of the highest quality that something emerges that transcends the sum of its parts.

Respect for craftsmanship is apparent in the brand’s relationships with its weaving partners, who uphold ethical principles, and in its appreciation of techniques passed down from generation to generation. For the brand’s founder, Sarah Craig, preserving this legacy is just as important as creating beautiful interiors – because behind every piece lies a story woven from time, knowledge and the work of human hands.

Inspiration is also drawn from this close connection with the world. Nature remains a constant presence in the creative process, and landscapes can provide the inspiration for new collections. Meanwhile, Herringbone keeps a close eye on international design trends, exhibitions and trade fairs, in a process that balances intuition and artistic expression with a constant focus on how spaces are inhabited and transformed.
 
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It is at this intersection between experience, landscape and contemporary culture that the various collections emerge. Some draw on personal places and memories while others reflect broader shifts in the world of design. In all of them, however, the same motivation remains: to create timeless, relevant and meticulously crafted rugs, capable of outlasting shifting trends.
 
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More information on the Herringbone website. 
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