• Salone del Mobile.Milano

    “supersalone”

journal

Photography: courtesy of Salone del Mobile.Milano 
28 / 07 / 2021
This article is only available in English.
“supersalone”, the 2021 Salone del Mobile.Milano special event, curated by Stefano Boeri, scheduled for 5th to 10th September at Rho, Fiera Milano will reaffirm the centrality of Milan and the Salone on the international design, cultural and innovation scene. 
The event will open with the accent on safety, design transversality and green commitment. It will feature 423 brands and 50 independent producers, 170 projects from 48 design schools, 20 of the most influential figures on the creative scene today, 110 Compasso d’Oro award-winning chairs, six great chefs, five films selected by the MDFF and 200 trees from Forestami.

Maria Porro, President of the Salone del Mobile.Milano, had this to say: “We are pouring our hearts into organising this “supersalone” because we believe it’s crucial to go back to meeting each other, conduct relationships and see for ourselves the products that our companies have carried on creating. In 2020 we felt the lack of being able to have a collective vision on the direction of the entire sector even more keenly, and this event will allow us to find out the latest products and the prospects for the future. We took on a tough challenge with a great sense of responsibility. The issue of safety is key, and so we are working with all the regional institutions and bodies involved to ensure a totally safe experience for our exhibitors and visitors, starting with the green pass. The new Salone del Mobile.Milano platform with its palimpsest of events, live streamings and dedicated content will ensure that we can also fully involve that part of the design community that has been prevented from travelling due to the restrictions in force.” 
  • Salone del Mobile.Milano
  • Salone del Mobile.Milano
  • Salone del Mobile.Milano
  • Salone del Mobile.Milano
For more information, visit Salone del Mobile.Milano website. 
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