Ciszak Dalmas Ferrari studio was responsible for the store’s interior design, with “the clear scope to conceptualise a space beyond a traditional sneakers retail environment, and to highlight Hoff’s commitment to purity, clean lines and simple geometries in their products”.

Hoff products are colorful and unisex and these characteristics have been taken in consideration for the final design of the space. Sneakers are the protagonists of the store, and “the finishes of the interior architecture orbit around these focal points”, opting for a softer color palette composed of shades of pink, gray gradient and pale greens. Materials, such as marble, stone and lacquered metal, were the solutions found for a balance between architecture and the products on display.

“On the main wall, the display solutions elevate the sneakers to a higher formal status, presenting the products as unique pieces”, placed on special platforms that change colors, creating a more intimate and relaxed feeling that contrasts with the urban and colorful image of the products .
On the secondary wall, new collections are presented, opting for a simple and flexible metal add-on system, in Klein Blue colors, customizable with different messages, signs and graphics.

All the furniture in the store was made to measure, namely sofa, tables, props and visual accessories.