Attitude #80: Secret

  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.
  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.
  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.
  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.
  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.
  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.
  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.
  • It’s beyond a shadow of a doubt that Portugal is currently on everybody’s lips, enjoying broad recognition overseas for the most varied of reasons and not simply because of tourism.
    Its appeal also derives from a very particular identity. A legacy of traditions and knowledge – combined with skilful artisanal production and differentiating qualities – now being reinvented by a talented generation that has been making a name for itself in a vast range of creative areas.
    As such, the made in Portugal label is achieving growing recognition on the international scene, filling us with great pride and inspiring us to produce this ‘Portugal Special’ edition. We were motivated by a desire to give this tendency a voice, and to firmly place on the map a series of Portuguese projects that might still be considered ‘secrets’ or discreetly out of sight of the rest of the world. Ideas, products and brands created by a community of essentially young creative which we make a point of introducing to our readers (or offering the chance to learn more about), providing an impulse and contributing to their deserved visibility, with a desire to see this reverberate in the 27 countries we reach with our magazine.
    Presumptions aside, our aim isn’t to bring you the ‘best’ selection from our country but, rather, ‘our’ selection. A choice which was no easy feat, and which we were determined to make as comprehensive and multidisciplinary as possible. With the current exposure and successive distinctions from abroad that our small but diverse country – this “garden planted by the sea” – has been garnering, we feel that the greatest secret – and challenge – will be to preserve what we have without adulterating our essence and our authentic character, remaining faithful to our history and culture, our knowhow, while keeping our eyes placed firmly on the future.
    We can’t overlook the fact that we aren’t located in the centre of Europe but, rather on its periphery, at its westernmost corner, a geographic condition that makes Portugal less exposed, benefitting from a certain degree of secrecy, compared to other countries. Our intention was therefore to reveal a bit more of this ‘secret’ that has been so well kept, contributing to the dissemination of some of its less known facets: up-and-coming talents and projects that are proof positive of the pulsating creative energy emanating from Portugal.

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