Ahmed Ayour was born in the village of Tisselday, in the High Atlas. He was raised in what was known as the “big house”, an isolated house in the valley, which belonged to his grandparents. He later moved with his parents and five siblings to Ouarzazate where they could continue their schooling. This was later followed by studying Geology in Essaouira, where he met Catherine.

Both wanted to develop a project of their own and they decided to do it back in their home region, where they had their own piece of land in the mountains.