As part of the celebrations, a campaign will be developed by Studio Markus Weisbeck and Oliver Hardt, which will examine the complexity of design tasks from the point of view of “how designers think”. Inspired by the work of designer and theorist Horst Rittel, who in the seventies and together with Melvin Webber coined the term “Wicked Problems”, it intends to pay homage to the process and nature of design thinking and its consequent performance: how solutions can be found for challenges that are unclear, contradictory, volatile and even insoluble? Or at least for those who seem to be like that? In an era of growing challenges such as climate change, the pandemic and data flows, design clearly plays a key role in solving tasks that involve society as a whole.
The German Design Awards clearly show the contribution of design to solving the various challenges that the world around us poses, and distinguish pioneer designers as well as their work. Therefore, companies with product design, communication design and architecture are invited to submit projects that stand out for an innovative approach and that use design in an exemplary way when it comes to the requirements posed by a desired economy. more sustainable.
Project submissions must be made by July 16, 2021 and, until June 11, applicants can receive from a discount on registration. The competition jury will meet on 5 and 6 August 2021 and the awards ceremony will take place in February 2022.