Eye-D

Istanbul, Turkey
26 / 12 / 2017
www.ofist.com
Interior Design: Ofist (Yasemin Arpac & Sabahattin Emir)
Current Exhibition: TooLess, Koray Erkaya
Photography: Ali Bekman
 
Eye-d is not just designed to be an optical shop. No business is just the business itself anymore. Everything is social. We can not neglect today's facts when even sitting at home by yourself can be a social media product.

So, Eye-D is not just a shop, but a multi purpose venue. It's a blogger spot, a meeting point, an art gallery, a coffee shop or a music venue... More importantly, it is a human experience based space. A place where you not only shop, but involve in other experiences, being aware of your surrounding and valuing it.

Eye-d suggests "why wear a mass brand, when you can purchase alternative, independent designer glasses!". Creating a 'Rayban-free' shopping space, the design solution that we come up with couldn't be anything like common! It should be an extraordinary, alternative, eye catching, funky, distinctive, never getting outdated yet fashionable space, allowing different experiences each time for its users.

Like our usual approach to our designs; we came up with just a few simple, yet very strong design ideas and shaped the whole space within that framework. One of these ideas was to form an iron frame work and panels that create a multi purpose background, allowing easy arrangements for different needs like showcasing glasses as well as art works.

The other idea was to assign a light, familiar, friendly element, something simple in form and size, and generate a space using it all around. We decided on cork yoga blocks and ended up hanging 550 of them in 105m² area, 95 of them with light sources. We also hung a 4m long plywood table laminated cork on both sides, from just four corners to the ceiling. Matching cork Bob stools from Modus are wandering around...

The key in working on a simple, ordinary material or an idea is the details and how you interpret the idea and implement it. Carefully considered details and implemantations with high quality workmanships are our all time indispensables.