Le Jour Se Lève

An embracing and optimistic fragrance, inspired by the essence of the sun’s first rays.
16 / 02 / 2018
More info at www.louisvuitton.com.
 
After launching the first fragrances in 2016, the famous French Maison has now released a new creation: Le Jour Se Lève.

Inspired by the essence of the sun’s first rays and composed by an embracing and optimistic energy, the new fragrance by Louis Vuitton is, once again, signed by Jacques Cavallier Belletrud. “The sun that pierces the night, finally revealing the promise of a fresh story to write” is now the background of the brand’s newest creation, that took the French perfumer to choose one of his favorite ingredient - the mandarin. “It is a marvelous citrus fruit because it’s possible to diffuse from it simultaneously the optimism of its flesh, the freshness of the zest, and the oral aspect of the tree”, he added.

The fragrance’s freshness is also enhanced by the presence of Jasmine Sambac, a Chinese flower, that already appears in several Louis Vuitton’s perfumes, that is also from the same variety used for green teas in Asia.

The fight against waste is also a huge concern of the brand that created not perishable bottles, which you can have them refilled at any Louis Vuitton store. Le Jour Se Lève will be available from the 15th of March, also with the size of a travel set, composed of a 7.5 ml bottle, as well as four recharges.