Javier Simorra Flagship Store

16 / 07 / 2019
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Photography: Salva López 
Inaugurated on the famous Passeig de Gracia, right in front of Casa Mila - one of the most emblematic buildings conceived by Antoni Gaudí - the new Javier Simorra Flagship Store takes us aback with its imposing façade, suggesting its strong connection with its surroundings.

Limestone and black iron were used as a reference to Gaudí’s landmark, contrasting with fashion designer’s preference for walnut, creating a very warmth and sophisticated effect. The collections are carefully distributed among the store’s 200 square meters, marked by neutral tones and subtle vegetation.

As a timeless yet fashionable space, the store evokes the site’s history, without losing Javier Simorra’s elegant and modernist vision.