Parah: Subtlety and Femininity

12 / 10 / 2018
For more information, visit Foro Studio website.
Photography: Francesco Romeo 
Conceived for the clothing Italian brand Parah, the stores Parah in Verona and Forte dei Marmi were responsible for the recent nomination of FORO Studio in the German Design Awards.

Exclusivity, luxury and femininity define the interiors project in the stores, both in strategic locations. The pink shade, while reference to the color of bare skin, is one of the key elements of the space, next to the contrast between hot and cold materials, like silipol, a material with an exceptional stained chromatic effect which stimulates the touch.

The creation of an intimate atmosphere was one of the main concerns of the studio, which wanted to develop the areas in a semicircular shape, enhancing the welcoming character of the store. The deep dialogue between the structure of the space and the decorative elements is the reason why the products are the only true focus, offering clients an authentic and complete sensorial experience.